Hey there! I’m Sophie
Brand Strategist, Mediapreneur, Digitalpreneur, Speaker and Podcaster
My Journey Didn’t Start in Tech — It Started With Creativity
My path into tech wasn’t linear — and that’s exactly why Impact Brand School exists.
I started in the creative space, working as a social media manager and brand strategist. I understood storytelling, positioning, and how brands connect with people — but I also saw something deeper happening behind the scenes.
I watched businesses scale not just because of marketing — but because of systems. CRMs. Data. Automation. Process. Technology.
That curiosity pulled me deeper.
From Creative to Tech — Building Real Systems That Scale
Over the last 12 years, I’ve worked across:
• Brand strategy and launches
• CRM implementation and optimization
• Customer relationship management
• Business analysis and data-driven decision making
• Marketing automation and campaign execution
I’ve collaborated with global teams and enterprise environments, supporting initiatives connected to organizations like Formula 1 and the U.S. Open, Deloitte, W.H.O helping teams adopt platforms like Salesforce and HubSpot, launch SaaS products, and implement marketing and customer systems that actually work.
This is where creativity met structure. And where purpose met skill
The Struggle Most People Don’t Talk About
Even with experience, I faced what so many people face:
• Taking course after course with no clear direction
• Knowing I had transferable skills, but not knowing how to translate them into tech roles
• Working hard, but not earning in proportion to my effort
• Wanting flexibility, freedom, and presence — especially for my family
What changed everything wasn’t another certification.
It was learning how to:
• Choose the right path
• Build real experience, not just credentials
• Position my background strategically
• Communicate my value with confidence
Where I Am Now — And Why I Teach This
Today, I work as a remote tech consultant and business owner, cutting across:
• Tech consulting
• CRM implementation (Salesforce & HubSpot)
• Brand and go-to-market strategy
• Customer success and operations
• AI-enabled business process improvement
I hold certifications across:
• Salesforce
• Business Analysis
• Data Analysis
• Marketing & Automation
But more importantly — I’ve helped over 100 people:
• Break into tech
• Transition from non-tech roles
• Prepare for interviews
• Gain real, hands-on experience
• Increase their income and confidence
Why Impact Brand School Exists
Impact Brand School was created to solve a real problem:
People don’t need more information — they need clarity, experience, and positioning.
Whether you’re:
• Transitioning into tech
• Pivoting within tech
• Building a business
• Monetizing your creativity
The goal is the same:
Do meaningful work. Build real skills. Create impact.
My Promise to You
I won’t sell you hype.
I won’t push you into paths that don’t fit.
I won’t teach theory without application.
What I will do is help you:
• Own your story
• Build skills that translate into opportunity
• Gain experience you can stand behind
• Step into your next chapter with confidence
Because your background is not a disadvantage — it’s your differentiator.
Ready to Build With Purpose?
Your next chapter doesn’t require you to start over — It requires you to start aligned. Explore Our Programs